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Robert Peels

robert@sdco.nl   |   LinkedIn

Every time we make a model, I am positively surprised by the strong contribution that modeling brings to understanding the world around us. After almost 25 years in the corporate environment of the chemical industry, lately as business director of a 100 million business, I started modeling in system dynamics in 2009 and never stopped since. Meanwhile I must have crossed the 10.000 hour crossline, but still learning.

 

It is a pleasure working with SD&Co, with professionals who are passionate about helping the world make better decisions, both in industrial and in sustainability improving projects. Outside work, I spend my time with family, writing books, gardening and walking our dog, Molly.

Publications:

Article: More than a crystal ball (2014)​​

Article: Destocking, the bullwhip effect, and the credit crisis: empirical modeling of supply chain dynamics (2015)

Interview: Met een visueel model komt de onderneming in beeld (2022)

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